Eoin Gallagher

Eoin owns the rules the rest of the site follows: what counts as a code we will list, how a bonus has to be described, and where responsible-gambling context is not optional.

Most bonus writing fails the same way — it repeats the headline number and stops. A 500% offer is only a good one if the rollover, the maximum qualifying bet and the deposit floor let you reach it, and those three numbers are usually further down the page than the one being advertised. The standard here is that if a term changes what an offer is worth, it goes in the copy, not in a footnote.

He reviews every guide against that before it goes live, and pulls listings when an operator quietly changes terms underneath one.